![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/e294e2e3-3285-4908-a508-d16012315913_rw_1200.png?h=ac985539b327c8fe87987c5d0d667b43)
inspiration drawn from vintage apothecary labels and technical drawings
initial creative direction highlights the consistency and quality of the product with a technical, scientific approach to imagery and typography—the "mad scientist" mixology of charles joly
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/4ca1a549-2e61-4dc8-bdbd-39566248d0cb_rw_1200.jpg?h=8d1a8b0ecfdc4cd1dff11763aac5c587)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/a5599592-f0ed-4630-9f20-2254e0aaf222_rw_1200.jpg?h=caf13f57f60a2a2b042528fb2f152229)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/f86c3d1e-9cfb-4815-8cf2-b2952de747b4_rw_1200.jpg?h=c91ee20eb702adb9ec544fdf6827381c)
portfolio lineup and individual product posters
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/c6b627f2-be97-4e12-a2dc-d15a512139c8_rw_600.png?h=0a625b836d26b59725d4092b25755325)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/1771e243-f4e0-4d2c-ad08-284ee12aeb20_rw_600.png?h=7e8f9b332b038c8a36b9a5b444f60aed)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/ecea6ad4-5889-43a1-a276-81d8807d2028_rw_600.jpg?h=099c396848c10c54fe9a916d040f8739)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/cbcad6aa-29a6-40cc-8905-1ba186287f75_rw_600.jpg?h=7fe9de30054bab3d13e699c0d6319bce)
handout cards
client feedback shifted conceptual focus to "handcrafted" mixology and real, quality ingredients
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/30172c96-f451-44b9-a32b-d1c40935231c_rw_1920.jpg?h=b492ecca32509d860408bbb4218b79a5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/b8cfb68d-8f25-4ee2-9920-f4e854a3f6e4_rw_1920.jpg?h=86dc93eae52dd62f81b34203c865bc66)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/485ba7fc-f71e-40a2-8761-59d269d8811f_rw_1920.jpg?h=68371cdcec304b531b9e537f9585d033)
individual product posters
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ddfa48e92fbee62447149d5644e45ef8/c9ad094e-2550-491a-bd82-57dd250f79b6_rw_1200.jpg?h=4ca21421451f49adf5334269c740f93d)
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